About Us

Core areas of expertise in Business match making includes:

Identifying potential Local Business Partners,
Agents and Distributors.

Securing Information as well as support from
Local Business Chambers.

One-to-one and one-to-many
business seller meets.

Arranging Virtual and Physical Trade Shows and Exhibits
to build Business Alliances

Business delegations with local business Chambers
and buying houses.

▬ CONNECT WITH ▬

MARS

MARS (Marketing Assistance and Research Support) is a privately owned, India based corporation headquartered in New Delhi, established in 2007.
Our Team of experts constantly monitor market trends, trade regulations and economic developments in potential countries for business. We provide up-to-date insights and market analysis to help you make informed business decisions.
MARS’s professionals have learning exposure and expertise across globe and primarily in countries like Taiwan, Singapore, Philippines, Sri Lanka and African Continent.

▬ MANAGING DIRECTOR'S DESK ▬

Discovering Greater Paths to Prosperity

Marketing Assistance and Research Support (MARS) has a vision of becoming the driving force behind a dynamic and interconnected world economy, where bilateral trade and investment act as bridge that transcend the geographical boundaries. With a mission to streamline cross-border trade and investment, we have launched “India SME Trade Connect” project to reach out to different countries around the world. Our primary aim is to facilitate successful partnerships between nations, fostering the growth and prosperity of small and medium-sized enterprises (SMEs) worldwide. With a commitment to connecting economies, we are dedicated to creating opportunities for businesses to thrive and flourish on a global scale.

"MARS is not just a business to me; it has become my planet. . I extend invitation to others for collaboration with mission MARS and make it their own as well. Together, let us forge a path towards success and create a positive impact in the world. "

MARS is more than just a business to me, it’s a dedicated mission to promote bilateral trade and investment. Our primary objectives are:

Research, elaborate and disseminate market-based specific information about products and industries that hold significance for potential traders and investors from various countries.
By utilizing the market intelligence, we develop targeted investment reports and promote exports by organizing buyer-seller These initiatives are designed to facilitate increased economic exchange in terms of trade and investment among different countries.

Since 2016, we have been particularly focused on promoting trade and investment opportunities in African and South East Asian countries, recognizing the immense potential in these regions.

REKHA SHARMA
Founder - MARS,
Chairperson, International Comm. of Indian Industries Association,
Secretary –General – Nigeria India Business Council,
Managing Director – Himfresh Organics Private Limited

▬ ABOUT REKHA SHARMA ▬
A JOURNEY TO MARS

Rekha Sharma is the founder of Marketing Assistance and Research Support (MARS). MARS was established on July 1, 2007 with the idea being registered on same day. Initially, Ms. Rekha started by working as an advisor to lay the foundation for her own business. She was determined to create her own successful venture.

In 2011, Rekha secured her first major project with Taiwan, which continued till 2018. She supported Taiwan External Trade Development Council (TAITRA) in their different market research projects in India and Sri Lanka, on the basis of those research reports 190 Taiwanese industries established presence in India, facilitating cross-border trade. Her contributions to Taiwan's establishment in Sri Lanka were so impactful that the Sri Lankan Chamber of Commerce recognized her efforts and appointed her as their cross-border consultant in 2016, a role she continues to hold to this day.

Rekha Sharma's extensive expertise extends to national, international, and SAARC trade and commerce. She has served as a bilateral trade and investment advisor to numerous countries and leading industry associations, including TAITRA, FCCISL, UAE, EICL, GCCI, BRICS CCI, and FMPCCI. Her dedication and commitment also led her to serve the Government of India on projects for Rashtriya Mahila Kosh and UIDA - Aadhaar.

Her journey began as a government servant, serving Rashtriya Mahila Kosh, before she transitioned into a successful businesswoman, creating Marketing Assistance and Research Support, known as "MARS," an international trade and investment organization. In addition to her role at MARS, Ms. Rekha functions as the Managing Director of Himfresh Organics Private Limited and Aarns Infra and Food Private Limited, two globally recognized manufacturing companies. Her reach extends to the African continent through MARS Uganda Limited.

She is Secretary General of “Nigeria – India Business Council” which works under the guidance of High Commissioners of India & Nigeria. She holds the position of Chairperson- International Committee at Indian Industries Association. Her international consultancy extends to organizations like Bark in Stock – Germany, Eagle International – Sharjaha Safe Zone, and several others.

Rekha's commitment to women's empowerment is exemplified by her "Shaktiuday" project in Uttarakhand, which provides employment to rural women through the production of cloth bags. Her extensive travel and participation in international business forums on behalf of TAITRA, GCCI, FCCISL, Indian Industries Association, and SAARC CCI have further solidified her position as a respected international business leader.

Rekha's dedication and visionary leadership have not only shaped the success of MARS but also made a positive impact on economic growth, trade and investment relations, and sustainability initiatives in the regions she's worked in.